1. Introduction

Aboca started its activity as an organic farm in 1978 from a vision of the founder, Valentino Mercati, matching innovation and medical herbs. In the beginning, the original idea was to provide pharmacies and herbalist shops with dry medical herbs. The following innovative steps consist of building up laboratories for research and analyses of active principles in plants for medical interest, and to produce natural pharmaceutical products authorized in 1984 as "Officina farmaceutica". Between the 1980’s and 1990’s, the distribution towards pharmacies expanded and in 2001 a phytochemical research laboratory was established. Today Aboca holds 1,500 ha of which 800 in Tiber valley and 700 in Valdichiana where 70 different plant species are cultivated following the organic farming methodology.   This story can be inspiring for other entrepreneurs, as Aboca started as a small family farm in the 1970’s and now is a leading organic farm for the medical plants in Europe. The idea is a possibil to establish a medical plant district.

2. Promoter profile


First Name
Valentino Mercati
Last Name
Birth Year

University degree

3. Farm Profile

Loc. Aboca, 20 52037 Sansepolcro

43.57218, 12.13896

Farm area in hectar
Date of establishment of the farm
Date since when the promoter owns/rents the farm
Full time 4 890
Part time 0 100
Farm description

The farm consists of 1,500 ha of organic cultivations of medical plants, distributed between two main bodies, Umbria and Tuscany, one in the Northern Tiber Valley and the other in Valdichiana. The original farm location was on a hill rich with spring waters, where Aboca's headquarters are still located dominating the Tiber valley below. Because of the quick development depending of the successful business many hectares of land were added in the valley, where tobacco was traditionally cultivated as monoproduction. The multiplication of medical interest species cultivation increased the biodiversity also with great advantage for the environment thanks to organic cultivations without the use of synthetic chemicals. At the same time, there was a critical point due to chemicals distributed by conventional farming in areas of proximity to Aboca's organic cultivations with risks of spraying of drift contamination. For this reason it was necessary to invest in Valdichiana with a lower impact of intensive conventional culltivations. More recently the branch of the farm company has started swine (black swine race from Nebrodi) and bovine (Chianina race) breeding to provide company restaurant and canteens with organic meat. A restoration and reuse of old farms project , called "leopoldine", is undergoing a feasibility study in the land properties. Another recent project consists of foresting a State area in the Sansepolcro surroundings in collaboration with the Union of Municipalities to compensate for the gaseous emissions of the company car fleet. 

4. Multifunctional/sustainable farming and European Agricultural Landscapes (EAL)

Landscape type
Free Text

Innovation is the key word for company vision combined with nature and organic farming. The hill and plain cultivations increased the local biodiversity experimenting with about 70 species and their adapted varieties offering the best ratio between active phytotherapeutic principles and environmental adaptation. The organic farming methodology, without the use of synthetic chemicals and GMO, has decreased gas emissions in the atmosphere and water and soil pollution. The phytochemical extracts tested in advanced laboratories and processed by pharmaceutical technologies enlarge knowledge and application range of medical plants for pharmacological purposes.  The ongoing tree plantation contributes to CO2 reduction and provides natural compounds from roots adding their available phytochemical active principles to those from medical herbs. This dynamic natural context and agricultural landscape is the engine of a responsible and sustainable ecosystem combined with innovative organic farming production. The motivation, that also a small farm can become one day important in a world market, is a real case study of great importance: small farmers could follow this wave and do practical changes to protect the environment and find a new way to make farming rentable with maintaining a sustainable environment, since agricultural landscape cannot be maintained without affordability.


•   Nature has it all, we simply have to find it, combine it in the right way, process it and preserve it by applying all the knowledge of the past and present. It is beneficial for the balance between man and nature. 

   Natural substances for health are important as a technological advancement respecting man and the environment aiming for a cleaner and more protected nature.

   The planet and the future generations are in the hands of governments that should state the reduction of dangerous gas emissions and stop the use of fossil fuels in favour of renewable energy sources.

    Landscape maintenance is to be taken into account as an historical heritage, to be protected as well as a dynamic implementation of land suitable cultivations contributing to health and environment issues.

5. Considerations, skills/competences involved and queries/questions

General considerations

Training is essential for the innovative organic farming based company. The presence of about 70 cultivated species and a research based on such a large biodiversity have to meet a large range of competences from the field to the labs, up to processing, communication, marketing, and commercialization. This complexity brings to different kinds of training needs depending on work and relevant competences. Each person is a part of a certificated quality scheme, whatever is the process sector in which s/he is involved, from the field to the final medical product. Organic farming was the starting point for the vision and way of production for Aboca and it still provides all medical plants for extraction of active principles and ongoing research in the laboratories. People involved in organic farming cultivations are i) agronomists, with different agronomic and phytoiatric skills, ii) farmers trained for all kinds of practices as land tillage, fertilization, planting and transplanting, control of pests, cryptogames and weeds, field maintenance, harvesting, transport of products from the field to the factories, iii) workers and technicians involved in the processing phases, iv) biologists, chemical analysists and geneticists  in charge of evaluating, controlling, and designing the processing planning from the field to the final products, v) central administrative and executive officers coordinating company work and actions. Communication, commercialization and marketing complete the range of needed competences. Out of the farm company there is a commercial organization based on a distribution network in the main developed markets all over the world.

Strengths Weaknesses
  • Advanced research in the field of natural substances for well being of human and environment.
  • Whole innovative process from the field to the medical extracts.
  • Extreme care in organic farming.
  • Organic methods and procedures.
  • Difficulty to find competent personnel, infrastructures, and equipment in the area.
Opportunities Threats
  • Ethic issues related to environment protection for future.
  • Progressive improvement of a more sustainable environment.
  • Creation of a district for medical herbs in Northern Tiber Valley and Valdichiana.
  • Pesticides.
  • Climate change.
  • Air and water pollution due to chemical fertilizers and pesticides.
Main Training/Skills/Competences

The company knowledge is based on the vision "Nature has it all" that has identified organic farming as a sustainable way to exploit land fruits without endangering soil, water, air, and environmental ecosystem in general. Agroecology is therefore a reference point of the company mission, by producing phytotherapeutic products from medical herbs, committing their work to a total environmental protection. All knowledge, skills, and attitudes are oriented to train people in charge of different responsibilities, holding specific competences, and managing their tasks with the common mission of making quality organic products while ensuring a total environmental protection. In order to make this possible, all the staff is trained and experienced on the field starting from their education, but also evolving their skills and abilities. Agronomists are responsible for respecting quality certification requested from organic farming, quality product standards, environmental and ethic issues. Farmers are in charge of executing all preparatory and field  needed operations correctly by the productive process. Biologists, chemical analysts, and genetists are engaged to follow up the production, controlling the processes, applying and innovating the research planning. The employees in charge of communication, commercialization, and marketing, trained to be coherent with the general vision, mission, and lifestyle content of the organic medical products produced and sold by the company.    


  How to protect the ecosystem surrounding the organic cultivations from air, water, and soil pollution?

  How to connect education and training to skills needed for quality standards requested for organically farmed medical plants?


EAL Keywords
Multifunctional & sustainable farming Key Words